— WHO WE ARE
VIDENS:
THE ONE WHO SEES.
From the Latin videns, "the one who sees". We see first, measure with method and anticipate the social mood — with independence and scientific rigor.
— OUR REASON FOR BEING
We don’t opine. We measure.
Videns is a public opinion research firm that measures the social climate, institutional trust and voting intention with rigorous scientific methodology.
We were born to answer a simple yet fundamental question: what does society really think? And to answer it before the answer becomes obvious to everyone.
— WHAT GUIDES US
Our values
Rigor
Proven scientific methods, representative samples and quality control at every stage. We don’t speculate: we measure.
Independence
We are nonpartisan. We have no political agenda and answer to no sector. Our only commitment is to the data.
Transparency
We publish the technical sheet, methodology and limitations of every study. The method can be audited.
Anticipation
We read the signals before they become a trend. We measure the social climate before it changes.
— HOW WE WORK
Our method
Definition
We identify the key questions about public opinion and the factors that move it.
Design
We build robust quantitative surveys and qualitative studies with representative samples.
Fieldwork
We collect data with rigorous protocols and real-time quality control.
Analysis
We process, cross variables and identify patterns and early signals.
Report
We deliver clear, actionable results with well-founded conclusions.
— WHO MAKES IT
Team
An interdisciplinary team of data scientists, statisticians, sociologists and political analysts with experience in market research and political intelligence.